PayPal Asia
During 2017 and for much of 2018, I worked remotely with Vertic out of Singapore to develop concepts for PayPal campaigns and monthly customer communications. There was an on-boarding campaign and one for travel to Thailand, Kyoto and Hong Kong. Right up my alley.
The data-driven, targeted campaigns aimed to increase sign-ups by merchants big and small as well as both savvy and novice online consumers.
The challenge lay in the precision messaging and simplicity. Language had to be short, sharp and smart with an adherence to tight set of style guidelines that still needed some interpreting across the region, even though the campaigns were in English.
The data-driven, targeted campaigns aimed to increase sign-ups by merchants big and small as well as both savvy and novice online consumers.
The challenge lay in the precision messaging and simplicity. Language had to be short, sharp and smart with an adherence to tight set of style guidelines that still needed some interpreting across the region, even though the campaigns were in English.
Editorial
Gardens are my favourite part of a home. Outdoor spaces done right are the most perfect expression of our capacity to live harmoniously in our surroundings.
Brochure
I wrote this for Barking Bird. They're a specialised agency in property marketing that are no-hassles, no fuss professionals with a studio of brilliant designers.
Blog
The Schaeffer Group is now retired, but Jim had me write the blog and his LinkedIn profile over the year or so I freelanced with them.
Social
@CherryBurstTomatoes on Instagram and Vileda on Facebook gave me experience growing a social media profile. I mixed up the posts and within six months, doubled the traffic (ok, so I was starting from a low base...).
Real Estate
Architecture's a not-so-secret passion of mine. I've written for agents all over Melbourne but today focus my attention on the Mornington Peninsula.